e-commerce
Jagran New Media joins forces with ONDC Network to launch Khojle.com
Mumbai: Jagran New Media, the digital wing of Jagran Prakashan Ltd, together with the ONDC Network, is thrilled to announce the launch of Khojle.com, a one-stop marketplace that will transform the e-commerce landscape. This strategic move marks the first time that ONDC has joined forces with a leading Indian publisher to provide a unified user experience.
Khojle.com aims to create an all-in-one marketplace focused on India’s Tier 2 and Tier 3 markets. It aims to enhance online shopping by integrating e-commerce opportunities into the browsing experience across Jagran New Media’s websites. With one click, users can easily access Khojle.com’s retail marketplace while reading and browsing content, exploring a wide range of consumer goods like fashion, home & kitchen, groceries, electronics, personal care and more with tailored recommendations based on preferences. Beyond convenience, Khojle.com supports the MSME sector and startup ecosystem by enabling growth with strong support from the ministry. This strategic initiative is designed to broaden market access for businesses of all sizes, setting a new benchmark in India’s e-commerce evolution.
Jagran New Media CEO Bharat Gupta highlighted the significance of the partnership, “I am thrilled to announce the landmark partnership with ONDC network for the launch of Khojle.com, a pioneering initiative that seamlessly blends content with commerce to provide a comprehensive solution. This collaboration will revolutionize e-commerce in India, especially empowering Tier two towns and rural areas where internet usage now surpasses urban areas, thanks to ONDC DPI’s deep integration. It aims to democratize e-commerce access for ‘Naya Bharat,’ significantly boosting local MSMEs by offering unique content-to-commerce opportunities wherein we will help them with content marketing and product amplification. This move aligns perfectly with our nation’s growth towards a $5.2 trillion economy, promoting initiatives like #VocalforLocal and #OneDistrictOneProduct, paving the way for an inclusive growth environment for retailers and businesses alike. Khojle.com is designed as a holistic platform with an audience & services model that caters to our extensive user base, from accessing the latest news and information to personalized shopping experiences. This venture is a true reflection of our commitment to fostering innovation and providing user-centric solutions. My sincere appreciation goes to the Ernst & Young team, whose passion and expertise have been instrumental in bringing this visionary project to life.”
ONDC MD & CEO T Koshy expressed his enthusiasm and said, “Working with Jagran New Media strategically aligns perfectly with our mission to expand e-commerce penetration in India, enabling population-scale inclusion of sellers of all types and sizes. The launch of Khojle.com not only opens avenues for startups but also ensures consumer access to wide choices. This initiative aligns with ONDC’s democratizing e-commerce and a collaborative environment that is propelling industry growth.”
Khojle.com is innovatively designed to enhance Jagran New Media’s user experience by seamlessly integrating reading and shopping into a single platform, offering a unique combination of news, politics, sports content, and a diverse shopping experience. This one-stop solution is not just limited to a website but also extends to a user-friendly app, allowing users to stay informed and shop from any corner of the country with ease. This initiative represents an additional revenue stream for Jagran New Media and aligns with ONDC’s mission to broaden e-retail penetration in India. Khojle.com is more than just an e-commerce marketplace; it’s a transformative approach to content and commerce, enabling scalable and cost-effective e-commerce solutions that support scalable growth for startups.
Visit the website to shop – https://www.khojle.com/
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
