Hollywood
Jack Hudson to play title role in ‘Ben Hur’
NEW DELHI: Jack Hudson has landed the role of the Biblical character Judah in MGM and Paramount Pictures remake of the 1959 classic Ben Hur that had gone on to become a box office hit.
Timur Bekmambetov, who earlier made Wanted is directing the classic. Scripted by the Oscar-winning 12 Years a Slave scribe John Ridley and Keith Clarke, the film is expected to be released on 26 February 2016.
The film is based on Lew Wallace’s 1880 novel ‘Ben-Hur: A Tale of the Christ’, and follows a falsely accused nobleman who survives years of slavery to take vengeance on his best friend who betrayed him. It was also made in 1925 as a silent film.
Huston is best known for his role in HBO’s Boardwalk Empire as Richard Harrow and recently signed on to co-star in the adaptation of Pride Prejudice and Zombies.
Paramount Pictures has already seen success from this genre with the movie Noah, Darren Aronofsky’s take on the story of Noah’s Arc starring Russell Crowe. That film grossed $359 million worldwide, including more than $100 million domestically.
Fox and Chernin have just wrapped production on their latest film Exodus: Gods and Kings about Moses, which is slated to release in December and stars Christian Bale. The studio is also developing a King David film produced by Ridley Scott.
The 1959 Ben-Hur was directed by William Wyler, produced by Sam Zimbalist for Metro-Goldwyn-Mayer and starring Charlton Heston, Stephen Boyd, Jack Hawkins, Hugh Griffith and Haya Harareet. It had the largest budget at $15.175 million and the largest sets built for any film produced at the time. This was followed by a $14.7 million marketing effort. It was the fastest-grossing as well as the highest grossing film of 1959, in the process becoming the second-highest grossing film in history at the time after Gone with the Wind. It won a record 11 Academy Awards.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
