e-commerce
Jabong unveils an exclusive collection ‘Alia Bhatt for Jabong’
MUMBAI: After Karan Johar and Shilpa Shetty, it’s now Alia Bhatt who has turned designer. Alia Bhatt has joined hands with Jabong.com to launch her line of apparel ‘Alia Bhatt for Jabong’, which will retail exclusively on the portal.
The new collection was launched today at a fashion show at Four Seasons in Mumbai where she showcased her collection on the ramp as designer and showstopper.
While Jabong is known for its association with movie stars like the fair and lovely girl Yami Gautam and the Heropanti famed Kirti Sanonas, this is the first time Jabong has launched an entire line fashioned by an iconic star.
Commenting on the launch of the collection Jabong.com founder and CEO Arun Chandra Mohan said, “We have been looking for someone who is young, confident, stylish and has a great connect with the youth, who better than Alia Bhatt who has ingenious sense of style and knack for fashion to be associated with. We are happy to introduce Alia Bhatt’s collection exclusively on Jabong. This new collection is all about catering to the needs of young girls who want to make a style statement.”
The collection is designed by Bhatt herself and befits the actress’s personal sense of style. The apparel range targeting the GenY includes bohemian line, the casual denim line or clubbing / party line, ripped jeans, leather jackets and floral. The collection makes a direct connect with Alia’s wardrobe. The collection also includes shoes for young girls.
Bhatt said, “I’ve had a great time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia was very special and exactly how I imagined. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who just loves clothes. Online shopping is the new rage which is enhancing the shopping experience altogether, and Jabong has the ability and the reach to deliver the experience right to your doorstep.”
Having tied up with designer Rohit Bal, and having launched some leading international fashion brands like Miss Selfridge, River Island, the online e-tailer is looking for many more A-class designer collections and global fashion brand launches this year.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
