e-commerce
Jabong unveils an exclusive collection ‘Alia Bhatt for Jabong’
MUMBAI: After Karan Johar and Shilpa Shetty, it’s now Alia Bhatt who has turned designer. Alia Bhatt has joined hands with Jabong.com to launch her line of apparel ‘Alia Bhatt for Jabong’, which will retail exclusively on the portal.
The new collection was launched today at a fashion show at Four Seasons in Mumbai where she showcased her collection on the ramp as designer and showstopper.
While Jabong is known for its association with movie stars like the fair and lovely girl Yami Gautam and the Heropanti famed Kirti Sanonas, this is the first time Jabong has launched an entire line fashioned by an iconic star.
Commenting on the launch of the collection Jabong.com founder and CEO Arun Chandra Mohan said, “We have been looking for someone who is young, confident, stylish and has a great connect with the youth, who better than Alia Bhatt who has ingenious sense of style and knack for fashion to be associated with. We are happy to introduce Alia Bhatt’s collection exclusively on Jabong. This new collection is all about catering to the needs of young girls who want to make a style statement.”
The collection is designed by Bhatt herself and befits the actress’s personal sense of style. The apparel range targeting the GenY includes bohemian line, the casual denim line or clubbing / party line, ripped jeans, leather jackets and floral. The collection makes a direct connect with Alia’s wardrobe. The collection also includes shoes for young girls.
Bhatt said, “I’ve had a great time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia was very special and exactly how I imagined. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who just loves clothes. Online shopping is the new rage which is enhancing the shopping experience altogether, and Jabong has the ability and the reach to deliver the experience right to your doorstep.”
Having tied up with designer Rohit Bal, and having launched some leading international fashion brands like Miss Selfridge, River Island, the online e-tailer is looking for many more A-class designer collections and global fashion brand launches this year.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
