GECs
It’s exciting time for IRS: Ravi Rao
MUMBAI: Media Research Users Council (MRUC) at its Annual General Meeting has elected GroupM’s flagship agency, Mindshare Leader South Asia Ravi Rao as the new Chairman for 2013-14.
On his new role, Rao said, “It is a great honour to drive the MRUC agenda collectively with some of the top professionals from the advertising, media and marketing fraternity. It is exciting times with the new avatar of IRS in the offering by end of this year.”
ENIL (Radio Mirchi) CEO Prashant Pandey has taken over the new vice chairman’s role from Rao.
Three new members from the publishers’ category have also been inducted into the 24-member Board of Governors. They are: HT Media executive director Benoy Roy Chowdhury; The Hindu CEO Arun Anant and Bombay Samachar director of Gujarati daily Hormusji N Cama.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
