iWorld
Ithech Taka Tamboo: dittoTV adds Zee Yuva
MUMBAI: Zee Yuva, ZEEL’s Marathi channel, is now available on dittoTV. The channel offers refreshing, light-hearted, and contemporary content that resonates with younger audiences.
“Content consumption patterns in India have evolved and younger audiences consume entertainment on-the-go. With dittoTV, youth can enjoy shows anytime and anywhere,” said Zee Yuva and Zee Talkies business head Bavesh Janavlekar.
Shows on Zee Yuva include, Bun Maska, which portrays the life of fun-loving girl, with a confused philosophy of love; Freshers, a show that revolves around college-goers; ShravanBal Rock star, a show about an aspirational rock star who is trying to balance his own dreams and the aspiration of his parents; Yuvagiri, a show which journeys through colleges across different parts of Maharashtra and interacts with the youth to understand their opinion on various issues; Love Lagan Locha, a story which revolves around boys who are trying to find their perfect match; Ithech Taka Tamboo, a story of a man who escapes from the superficial world and tries running a beachside hotel in a small town in the state..
dittoTV business head Archana Anand said, “Zee Yuva strikes a connect with our subscribers, especially college and hostel students, due to it’s novel content. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
