iWorld
ITC Sunrise Spices releases special Durga Puja music video
Mumbai: ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of ‘Dashabhuja Ghore Ghore Durga’ music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja. This musical masterpiece was officially unveiled on 1 October 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.
The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Monali Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal.
The music is composed by the renowned Indian composer Jeet Ganguly. Adding depth to the narrative, Bengal’s heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga puja celebrations in the region, while the exceptionally talented Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur, further enhancing its grandeur and appeal.
Commenting on the launch, Sunrise Spices business head Piyush Mishra said, “Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats”.
As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood – the heart and soul of every Bengali household. The music video’s enchanting melodies and captivating visuals encapsulate the magic of Durga Puja, making it a must-watch for all.
The launch event was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished celebration. Adorned in vibrant festival colours, these dancers crafted a visual masterpiece. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity, captivating the hearts of onlookers and reminding them of Durga Puja’s unique and enchanting spirit in Bengal.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
