iWorld
iTAP expands its reach through strategic collaboration with PlayboxTV
Mumbai: As per the deal, the variety of content provided by the leading OTT platform will be accessible to all PlayboxTV subscribers
iTAP Entertainment and Gaming, the prominent player in the OTT landscape, is gearing up to expand its reach to a wider customer base. In a latest development, the company has unveiled a strategic partnership with PlayboxTV for content aggregation and distribution. Under this agreement, iTAP’s extensive array of content including movies, web series, and other premium and exclusive selections will be available through PlayboxTV.
“iTAP is happy to collaborate with PlayboxTV, a company with a strong presence in the Indian market. They have demonstrated a strong commitment to delivering a seamless and integrated entertainment experience, offering a wide range of features and benefits. This aligns perfectly with iTAP’s vision for the future of the industry,” said iTAP CMO Haroon Shergill.
Through this deal, iTAP is also aiming to increase its user base and expand its content offerings, thereby enhancing the user experience. “The partnership is in response to the changing demands of users, who are increasingly looking for a one-stop solution for all of their entertainment needs at a reduced price. The partnership will make iTAP’s content easily available to the existing and potential users of PlayboxTV,” added Shergill.
PlayboxTV COO Angad Sule said, “In a market where there is a growing demand for content, our partnership with iTAP is crucial for our growth. Our goal is to provide our customers with richer and more diverse content and this partnership with iTAP is a vital step towards it. iTAP’s rich content and gaming combined with our one stop entertainment platform, will help our customers enjoy premium content seamlessly.”
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
