News Broadcasting
Is Raksha Bandhan par… Sirf shagun hi kafi nahin! ‘Content Innovation’ this Raksha Bandhan only on Radio City
Mumbai, August 8, 2006: With a dash of fun, glamour, entertainment & excitement, Radio City, India’s premiere FM station, celebrates the sacred festival of Rakhi with a difference! Radio City in association with Cadbury India, presents an interesting reality show as part of the Raksha Bandhan
celebration across the nation, thereby helping strengthen the thread of love embellished with sister’s affection for her brother.
The Rakhi celebrations at Radio City were kicked off two weeks prior to Raksha Bandhan, through an exciting on-air contest wherein a lucky Radio City listener is selected as the RJ’s brother. The RJ hosting the activity is Lavanya in Mumbai, Richa in Delhi and Pooja in Lucknow. The winner matches several criteria that the RJ would ideally like in her brother including his nature, mannerism, temperament, likes & dislikes.
On August 9, 2006 listeners too can enjoy the moment by tuning into Radio City as the winner prepares himself for a special Rakhi ceremony at the studio amidst much fanfare & festivity. What’s more! The event is made more special as the brother-sister duo exchange Cadbury Celebrations gift hampers and build a lifelong chord.
On the festive occasion Mr. Ashit Kukian, Head Sales, Radio city said, “Radio City is known for pioneering innovative initiatives. We have always believed in maximising value for our clients through exciting offerings that easily integrate the product with appealing on-air content, supported on ground to facilitate a stronger bond with the listeners.”
About Radio City:
Radio City is India’s first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore, Lucknow, Hyderabad and now Chennai. In the II Phase of expansion of FM Radio, Radio City has bagged the licences to broadcast in 16 more cities. Radio City will soon regale listeners in Jaipur, Coimbatore, Vizag, Pune, Ahmedabad, Surat, Nagpur, apart from the smaller centres in Western India. Radio City broadcasts 24/7, using state of the art digital stereo FM
for unmatched quality in signal strength, clarity and brilliance. Backed by expertise in programming, sales and marketing, Radio City is characterized by exciting shows that give it unmatched popular appeal. Innovative programming, vivacious radio jockeys and popular contemporary music uniquely position Radio City to deliver targeted audiences across India’s most important cities.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
