GECs
Ipsos launches location-based customer satisfaction tracking service in APAC
MUMBAI: Ipsos has launched a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia.
The new offering is powered by the Google Consumer Surveys platform that allows users to survey a representative sample of their target population among millions of respondents across the web and mobile devices.
Ipsos had introduced geo-triggering capabilities through its own mobile application, currently in use in more than 80 countries. Today’s announcement brings an additional capability to reach users in Japan and Australia.
Geo-triggering – the ability to share a survey to a respondent’s smartphone when they enter/exit a certain location – enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.
With an ever-changing marketing landscape, being able to reach consumers in a particular location is critical. As such, Ipsos now offers its clients one of the most comprehensive suites of mobile-driven solutions, to deliver in-the-moment insights.
Ipsos Interactive Services APAC CEO Arnaud Frade said, “Our clients need more immediate and faster insights, to inform marketing and sales activities at the same speed as their now consumers and shoppers operate – this great partnership offers yet one more option to do this.”
Google Consumer Surveys APAC partnerships manager Valentin Cornez added, “We are excited to be working with Ipsos on this new initiative. e’re interested to see how the combination of our Google Consumer Surveys platform with Ipsos’ research expertise will drive new and differentiating insights to our users.”
As part of our launch activities, an exclusive client seminar, reserved to Ipsos clients, will be held in Tokyo on 13 January. A similar event will also take place in Sydney at a subsequent date.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
