eNews
IPRS teams up with Swarathma for multicity tour
Mumbai: IPRS (The Indian Performing Rights Society Ltd), the forefront organisation in safeguarding music creators’ rights has recently teamed up with Swarathma, the acclaimed Indian folk-fusion band from Bangalore, for a multicity tour that is not just about delivering unforgettable music but also about championing sustainability. With a commitment to powering their performances with a portable clean energy system instead of traditional diesel generators, Swarathma is setting a new standard for environmentally conscious concerts.
This tour is more than just a series of performances. In a groundbreaking collaboration, the Indian Performing Right Society Ltd (IPRS) is partnering with Swarathma to promote sustainable practices within the music industry. This initiative aligns perfectly with IPRS’s ‘My Music My Rights’ campaign, aimed at empowering music creators in the digital world. Together, IPRS and Swarathma are poised to make a significant impact in key music markets and deeply engage with the creator community.
For creators, this tour offers a unique opportunity. IPRS will be hosting knowledge workshops in each city before the concerts, offering invaluable insights into music rights, royalties, and sustainable career development. These interactive sessions will provide a platform for creators to engage with the IPRS and Swarathma team, resolve their queries, and gain essential knowledge for building a successful career in music. The presence of Swarathma, an established band and IPRS member, will undoubtedly add great value, making these workshops a must-attend event.
Don’t miss this opportunity to learn from industry experts and be part of the initiative that’s reshaping the future of music.
When: 27 July 2024
Time: Workshop: 5:00pm | Performance: 7pm
Where: Delhi, Informal by Imperfecto
For more details on tour dates and workshop registrations, visit http://bit.ly/IPRSxSwarathma
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
