Music and Youth
IPRS launches awareness drive on music licensing
Mumbai: The Indian Performing Right Society (IPRS), India’s only copyright society representing authors, composers, and publishers of music is commencing a three-month-long campaign ‘License Liya Kya’ to educate music users on the different licensing needs and kinds of music licenses available.
It will highlight the benefits of music licensing and the ease of procurement through a copyright society like the IPRS. Topics covered will include music licensing scenario in India, why music licensing matters, and the future of music licensing in the digital era. The campaign will witness talks with industry insiders and experts via virtual events, influencer programmes, and awareness-building initiatives.
“We are glad to announce this campaign which will not only bring in awareness but will also highlight the importance of music licensing. We have always believed in creating a secure community for authors, composers, and music publishers,” said IPRS chairman Javed Akhtar. “Through this campaign, we aim to bring about gradual transformation and a mindset shift towards respecting and acknowledging ‘Fair Pay and Fair Play’ of Music. We have received a great response for our previous campaigns, and we look forward to receiving wholehearted support for this initiative as well.”
According to the Music Consumer Study 2018, the old licensing process or the physical licensing process contributed only 10.7 per cent to the streaming revenue of the overall market. Only five per cent of the businesses took a license for the public performance of the music they play. However, after the introduction of digital licenses where people can take online licenses as well as can make online payments, digital sales began contributing 78.5 per cent to the revenue.
As per a recent study by FICCI & EY Indian consumers spent 21.5 hours per week listening to music in 2020. While India’s average of 21.5 hours/week is higher than the global average of 17.8 hours/week, royalties to authors and composers make up only a small percentage of the media and entertainment industry’s total revenue.
The objective of the IPRS with this campaign is to drive awareness towards Fair Pay and Fair Play in music by emphasising on the significance of abiding by licensing norms. The IPRS, registered under section 33 (3) of the Copyright Act, 1957 is entitled to grant licenses for usage of musical and literary works of its members for public performance and/or communication. There are different categories of tariffs depending on the premise, event, and medium – television, radio, internet streaming, etc where such musical work is used. IPRS currently administers two types of licensing rights namely performing rights and mechanical rights.
“With the launch of this campaign, we aim to create awareness on licensing and simultaneously felicitate our partners who have extended their support in endorsing fair trade music and upheld transparent and ethical value chain for authors, composers, and all music rights holders,” stated IPRS CEO Rakesh Nigam. “Through this initiative, IPRS would educate, inform and reinstate the need to listen to licensed music, thereby paving the path towards a flourishing future for the music industry and its creators.”
Some of the earlier campaigns executed by IPRS include ‘Credit The Creators’ (addressing the need to acknowledge and credit creators of music), ‘Know Your Music’ (an initiative to promote different genres of Indian music and initiate transformation in the way audience engage with music) and ‘Her Music’ (addressing lack of women representation in the music industry and creating a forum to empower, encourage and celebrate women in music).
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
