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IPR Policy expected to speed up clearances

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NEW DELHI: Trademark pendency, which is at three months, is expected to come down further to one month by March 2017 following the shifting of the Intellectual Rights Property portfolio to the Department of Industrial Policy and Promotion.

Trademarks filing increased by around 10 per cent and Trademark examination increased by around 250 per cent during FY16 till November as compared to FY15.

A comprehensive National Intellectual Property Rights (IPR) policy was adopted for the first time in May 2016 to lay future roadmap for intellectual property. The aim was to improve Indian intellectual property ecosystem, hoping to create an innovation movement in the country and aspires towards “Creative India; Innovative India.”

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This becomes relevant in view of the large number of cases pending in courts on copyright and the emergence of newer vehicles where software can be used, including smartphones and OTT.
 
The objectives of this policy are to increase IPR awareness; stimulate generation of IPRs; have strong and effective IPR laws; modernize and strengthen service-oriented IPR administration; get value for IPRs through commercialisation; strengthen enforcement and adjudicatory mechanisms for combating IPR infringements; and to strengthen and expand human resources, institutions and capacities for teaching, training, research and skill building in IPRs.

Subsequently, a Cell for Intellectual Property Rights Promotion and Management (CIPAM) has been created as a professional body which will be working under the aegis of DIPP for addressing seven identified objectives of the Policy.

During 2016, India signed memorandums of understanding in the field of Intellectual Property signed with U.K, Singapore and the European Union. An India-US Workshop was held on Protection of Trade Secrets organized by CIPAM.

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DIPP Secretary Rajiv Aggarwal had recently said India’s IP framework was in the midst of a paradigm shift following the announcement of the National IPR Policy.

Aggarwal said while the Department was spearheading the overall policy, specific recommendations listed in the policy were being taken up for action by concerned ministries and departments.

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eNews

Swiggy sees record orders during India vs New Zealand T20 final

Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.

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MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.

Key highlights from the evening:

  • Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
  • The highest order rate hit 7,500 orders per minute at 19:45.
  • Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.

While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.

The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.

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