iWorld
IPL soundtrack captivates nationwide with over 20,000 reels
Mumbai: From stadium roars to heart-pounding beats, experience the magic of cricket like never before this season. The vibrant sound of IPL soundtracks, released by Star Sports and II Music, features three songs, namely ‘Vaa Thala,’ ‘Kohli Calling,’ which are dedicated to the brilliance of two of cricket’s most celebrated figures: Virat Kohli and Mahendra Singh Dhoni. These songs are available in Hindi, Tamil, Telugu, and Kannada. Meanwhile, ‘Saath Aa Ke Rang Jamalo’ is dedicated to the fans and is additionally available in Bengali, Malayalam, and Marathi.
This initiative aims to infuse the IPLonStar experience with electrifying soundtracks, enhancing the excitement and fervour surrounding the event. The Sound of IPL promises to elevate the IPLonStar journey to unprecedented heights, captivating audiences with its carefully curated collection of songs.
Sung by Burrah, penned & composed by Akshay Raje Shinde, ‘Kohli Kohling’ has all the makings of a chant that will take over stadiums everywhere. The Punjabi rapper, pop singer, and songwriter, Burrah has made many viral appearances on MTV Hustle and boasts a growing fan following that swears by his multiple talents. ‘Kohli Kohling’ is an anthem that celebrates the phenomenal career of Virat Kohli. The song is bound to become a fan favourite, echoing in stadiums across the nation.
‘Kohli Kohling’ features an electrifying music video that perfectly captures the powerful ode to Kohli’s relentless spirit on-field. Showcasing thrilling glimpses of our very loved Kohli himself, it enhances the overall experience, making it even more memorable. This captivating video will be a delight for viewers on Star Sports.
‘Vaa Thala’ is a foot-stomping anthem dedicated to the legendary Mahendra Singh Dhoni. Sung by the soulful Achu Rajamani, the song takes fans on a nostalgic journey, revisiting Dhoni’s remarkable achievements and his iconic status as Captain Cool. This energetic track, with its catchy lyrics and southern flavour, is sure to unite the ‘Whistle Podu Army’ and set the tone for an unforgettable IPL season. ‘Vaa Thala’ is much more than a track, it is an emotion that encapsulates the love and respect India harbours for Dhoni.
The third track “Saath Aa Ke Rang Jamalo” emerges as the vibrant anthem celebrating the excitement of fans across the country that accompany the Indian Premier League (IPL). The anthem highlights the multifaceted personas fans embody as they come together to enjoy the cricketing extravaganza. It also captures the true joy of unity and fervour shared among fans, accentuating the unparalleled experience of watching IPL together.
Sharing views on three songs, Star Sports Spokesperson said, “At Star Sports, we always work towards elevating the IPL experience for fans worldwide. Whether cheering for Virat Kohli’s electrifying play or reliving Mahendra Singh Dhoni’s iconic moments, the #IPLonStar soundtrack brings the passion of cricket and its legends to life. We believe these anthems will resonate with the entire cricket community, igniting stadiums and living rooms alike”
II Music co-founder Rohit Sobti said “Crafting a song that celebrates the magic of legendary cricket starts is one of II Music’s proudest moments. ‘Captain Cool’ is undeniably an unforgettable part of all our memories, while ‘Kohli Kohling’ resonates deeply with fans of the king of cricket. These anthems transcend mere melodies, becoming cherished moments etched in the hearts of listeners. As a platform dedicated to showcasing diverse genres of music, we are thrilled to collaborate on these iconic chants.
Talking about his latest track, Burrah said, “As an artist and a diehard fan of Virat Kohli, crafting a melody that honours his genius is a fulfilment of a lifelong dream. The journey of composing this track has been nothing short of extraordinary, filled with moments of inspiration and creativity. I am confident that just as I poured my heart and soul into its creation, fans will resonate deeply with this anthem, finding joy and celebration in its rhythms. This song is not just a creation; it’s a shared experience—a tribute from fans, for fans, and by fans, uniting us all in our admiration for the only our man of cricket.”
Sharing his thoughts on the song, Akshay Raje Shinde said, “The essence of ‘Kohli Kohling’ is deeply rooted in my admiration for Virat Kohli. Inspired by his iconic moments, whether it’s the unforgettable six against Pakistan in the T20 World Cup or his unmatched vitality on the field, our song endeavours to encapsulate every facet of Kohli’s persona that sets him apart. From his strong determination to his electric presence, ‘Kohli Kohling’ aims to celebrate the essence of the man who embodies cricketing greatness.”
Echoing similar thoughts, singer Achu Rajamani said, “The mere opportunity of paying a musical ode to the beloved Thala Dhoni is a dream come true. He is truly the adopted son of Chennai, and to be able to celebrate him through a song is any artist’s honour. I can’t stop myself from shaking a leg whenever I listen to this tune, and I’m sure fans will have the same reaction this IPL season”.
IPL mania is on an all-time high, and with Star Sports and II Music’s latest collaboration, India is all set to party like never before with #IPLonStar. Come, be part of the celebration! Tune in to ‘Vaa Thala’, “Kohli Calling” and “Saath Aa Ke Rang Jamalo” under the collaborated album Sound of #IPLonStar now. Stream Now
https://bfan.link/sound-of-iplonstar-hindi
https://bfan.link/sound-of-iplonstar-tamil
https://bfan.link/sound-of-iplonstar-telugu
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
