e-commerce
iPhone 16 Now Available on Blinkit, Delivered to Your Doorstep in Minutes
Mumbai: Blinkit partners with Apple Premium Reseller Unicorn Infosolutions Pvt. Ltd. to deliver the all-new iPhone 16 and iPhone 16 Plus directly to customers’ doorsteps within minutes of their official release. This innovative collaboration allows customers in Delhi NCR, Mumbai, Pune, and Bengaluru to access the latest iPhone models almost instantly, revolutionising how new technology reaches users.
Through Blinkit, customers in these cities can order their iPhone 16 and have it delivered in record time. Moreover, Blinkit is offering up to Rs 5,000 off on select credit cards, along with EMI options, making it easier for consumers to get their hands on the newest iPhone.
Blinkit’s founder and CEO Albinder Dhindsa shared his excitement stating, “We are partnering with Unicorn Infosolutions (the largest Apple Premium Partner in India) for the third year in a row to make the latest iPhone available. Customers in Delhi NCR, Mumbai, Pune, and Lucknow can get an iPhone 16 delivered within minutes. While Blinkit will handle the delivery, Unicorn provides discounts on select cards and offers EMI options, too.”
This partnership builds on the success of Blinkit’s collaboration with Unicorn Infosolutions last year, when they delivered the ‘Make-in-India’ iPhone 15, iPhone 15 Pro, and iPhone 15 Plus to customers’ homes. The quick commerce model not only meets the growing demand for instant gratification but also ensures seamless service for tech enthusiasts eager to own the latest iPhone.
Get the all-new iPhone 16 delivered in 10 minutes!
We’ve partnered with @UnicornAPR for the third year in a row, bringing the latest iPhone to Blinkit customers in Delhi NCR, Mumbai, Pune, Bengaluru (for now) — on launch day!
P.S – Unicorn is also providing discounts with… pic.twitter.com/2odeJPn11k
— Albinder Dhindsa (@albinder) September 20, 2024
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
