News Broadcasting
INX News ropes in Sourav Ganguly as brand ambassador
MUMBAI: INX News has roped in cricketer Sourav Ganguly as its brand ambassador. Besides, Ganguly will also present a show on NewsX and will be actively involved in the channel’s programming.
INX News will be launching an English news channel NewsX in early 2008.
Ganguly will work closely with NewsX sports team headed by sports journalist Pradeep Magazine. Says NewsX CEO Vir Sanghvi, “I have always been keen to have Sourav on board and am pleased that we’ve signed up for a long-term association. We are still some months away from launch and this is just the beginning.”
Being an ambassador of INX News, Ganguly will eventually play a role in the entertainment programming for the general entertainment channel 9X.
Says INX Media founder and CEO Indrani Mukerjea, “Sourav is one of the most loved stars from India’s collective passion -Cricket. We are proud that Sourav too has been keen to associate with the INX Network.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
