DTH
Involve MIB in transponder allocation to DTH, says House panel
NEW DELHI: The Public Accounts Committee of Parliament has expressed that no meeting of the INSAT Coordination Committee (ICC) has taken place despite the fact that leasing of transponders to direct-to-home operators involved the information and broadcasting ministry as much as it concerned the Department of Space.
In its action-taken report relating to its fortieth (2016) report on the subject, it has said that interactions, even if formal, between officials of DoS and MIB during the said period is entirely different from that of a decision taken in the meeting of ICC consisting of secretary-level officers of the concerned Departments as stipulated under SATCOM Policy.
The Committee, while finding no merit in the DoS contention that it acted based on the “delegated powers” of ICC, said the Department cannot overrule the norms prescribed in SATCOM Policy.
The Committee, therefore, reiterated its earlier observation that DoS did not follow the prescribed procedure and exceeded its sphere by taking unilateral decisions bypassing the mechanism on issues which were beyond its mandate and wanted to be apprised whether any punitive action has been taken in this regard.
At the same time, the Committee regretted that the Information and Broadcasting Ministry had failed to give its action taken reply on the observation of the Committee last year, and reiterate its earlier recommendation that all the stakeholders be involved in the sound planning and judicious decision for allocation of transponder capacity, paving way for a more transparent approach which would help in re-building of trust and faith of DTH service providers in the DoS and the Ministry.
The Committee while noting from the reply of the DoS that the ICC meetings are being regularly convened as and when required wanted to be apprised of the total number of meetings held after 2011 and the capacity earmarked by the ICC for allocation to non-governmental users.
The Committee observed from the reply of the DoS that MIB is a member of the ICC and fully aware of the formal mechanism as part of the deliberation in the 67th meeting of the ICC that “all applications for TV uplinking and space segment requirements are being forwarded to DoS for clearance before licenses are issued”. The Committee was of the ‘considered view’ that forwarding of all applications for clearance is again different from allocating satellite capacity without earmarking for non-governmental users by the ICC.
The Committee highlighted that since DTH was a broadcasting service, it came directly under the purview of MIB as it was responsible for all matters relating to broadcasting in the country. According to the SATCOM policy, all allocations were made by DoS with the approval of the ICC. Being a· member of the ICC, MIB was also involved in satellite capacity allocation. Since the ICC was not convened, MIB and other members were inadvertently left out of the decision making process. The Committee was “shocked to note the lackadaisical approach of the Ministry of Information & Broadcasting as it remained a mute spectator while DoS was flouting norms by directly allocating satellite capacities and the MIB even did not bother to intervene for convening the ICC of which it was a member”.
The Committee was of the view that it was high time that the different wings of the Government be proactive in their approach and keeping in view the national interest, coordinate properly for taking decisions which were crucial both commercially and strategically.
The Committee recommended that the Ministry as well as DoS make sincere and concerted efforts to convene the ICC meetings regularly so that all the relevant stakeholders were involved in the sound planning for allocation of transponder capacity thereby paving way for a more transparent approach which could help in re building of trust and faith of DTH service providers in the DOS and the Ministry.
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DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
