News Broadcasting
Internet penetration grew 39% last year
The number of active Internet entities increased to 1.29 million in March 2002 indicating an increase of 15 per cent over March 2001. The penetration of Internet among businesses grew to 39 per cent from the earlier 36 per cent and while a marginal increase led to 11 per cent penetration in the households. The business segment now contributes 48 per cent of the total active Internet subscribers and households account for the remaining 52 per cent, according to a finding released yesterday by Manufacturers Association of IT, an apex body of the hardware industry.
The industry performance review for FY 200-02 indicated that the desktop PC market grossed 167,000 units – registering a negative growth of 11 per cent over the previous year. PC sales had clocked a growth of 34 per cent in the FY 2000-01 over that of 1999-2000. The severe recessionary trend in the Indian economy has adversely impacted the domestic hardware market. The market witnessed significant slow-down in IT consumption in general manufacturing, banking & finance and media & professional services sectors. However, with imminent recovery in the Indian market, the IT market is expected to grow at 12 per cent in FY 2002-03, with projected PC sales of 1.9 million units.
MAIT’s Industry Performance Review – ITOPs, conducted by the leading market research firm IMRB (Indian Market Research Bureau), is bi-annual and aims to address the hardware sector’s efforts to manage the business environment, gauge the market potential and consumer trends. The first mid-year report evaluates the industry’s performance between April-September and the second, between October-March. This round of the study involved face-to-face interviews with over 14,000 respondents selected randomly from 16 cities in India. The study was initiated by MAIT in 1996-97 and leading IT hardware vendors subscribe to it. The study encompasses five broad product segments – computers, networking products, printers, other peripherals and Internet.
As per the MAIT-IMRB study the assembled PCs – the smaller lesser known regional brands and unbranded systems – accounted for 46 per cent of the PC sales in 2001-02. The proportion of the assembled PC sales shrunk from 53 per cent in the previous year – a negative growth of 22 per cent. The poor performance reflects the fact that price sensitive market segments deferred their IT purchase plans in 2001-02.
However, the MNC brands maintained a robust performance – a market share of 35 per cent, up from 27 per cent in 2000-01 despite registering a negative growth of 17 per cent. The Indian brands accounted for 19 per cent of the market. The share of the Indian brands in 2000-01 was 17 per cent.
The MAIT-IMRB Review reveals that PC sales, both to the business segment and to the households declined by 11 per cent as compared to the sales in the last year. In the second-half of 2001-02, the market recovered, but not sufficient enough to result in positive growth.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.






