News Broadcasting
Interactive vans, the live factor is Zee Cinema’s new brain child
MUMBAI: With ‘Going Live’ in vogue among the channel fraternity, Zee Cinema is all set to be the hippest of the lot with the launch of an unique initiative Aa Gaya Cinema, which will showcase movies live daily at 8:30 pm to the viewers across key and rural markets.
Commencing in the first week of May, Zee Cinema’s specially designed interactive vans will make their rounds across the northern and western Indian towns. These vans will cover states such as Maharashtra, Madhya Pradesh, Uttar Pradesh, Uttranchal, Haryana, Punjab and Himachal Pradesh.
Speaking at the launch of Aa Gaya Cinema Zee Cinema Head Yogesh Radhakrishnan gushes, “Aa Gaya Cinema is an initiative that is first of its kind where Zee Cinema will feature live movies across its key markets on specially crafted vans. In this month long initiative our team will interact with the viewers and get live responses from them”.
With a predefined location, the van will invite a particular town at 8.30 pm & show the Zee Cinema Movie live via DTH dish antennas. Interactive games with the local people will also be one of the jey specialties of these novel vans with attractive award premiums from Zee Cinema to the winners.
What better way to entertain as well as create a loyal viewership!
Zee Cinema has also undergone a restructuring with their time bands. Their new time bands being:
Morning 9:00 am
Afternoon 12:30 pm
Evening 5:00pm
Night 8:30 pm
Late Night 12:30 am
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
