e-commerce
Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities
MUMBAI: Instamart, India’s pioneering quick commerce platform, has partnered with Jio to launch the telecom giant’s popular mobile phones on its platform. Now customers across 95 cities in India can order JioBharat and JioPhone Prima2 phones on Instamart and have them delivered to their doorstep in minutes, a first-of-its-kind launch on a quick commerce platform.
The models available as part of this launch include the JioBharat V4 and JioPhone Prima2 in the range of Rs 799 and Rs 2799, making them extremely affordable and accessible to Instamart’s consumers Whether for staying connected, gifting a loved one, or as a reliable secondary device, users across metros, tier 2, 3 and 4 cities can now access Jio’s value-driven mobile phones with unmatched speed and convenience through Instamart.
On this partnership, Instamart CBO Hari Kumar G said, “At Instamart, we are continuously redefining the role of quick commerce in everyday life. Our partnership with Jio marks a significant step in making essential technology, like phones, more accessible than ever. By enabling the instant delivery of Jio phones across 95 cities, we’re not just offering convenience; we’re partnering with Jio to bring affordable connectivity and digital access closer to millions, within minutes.”
Reliance Jio Infocomm Ltd president Sunil Dutt said, “This strategic partnership with Instamart marks yet another step in our mission to empower every Indian with affordable digital connectivity. By making our popular JioBharat and Prima phones available for instant delivery across 95 cities, we are ensuring that the power of the internet and digital connectivity reaches our users within minutes. It’s about bringing the digital revolution directly to every doorstep, faster than ever before.”
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e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
