iWorld
Inox launches digital wallet ‘InstaPay’
Mumbai: Multiplex chain Inox Leisure Ltd (Inox) on Friday launched a payment wallet called ‘InstaPay’ in the presence of actor John Abraham.
The digital wallet can be used on the Inox website, mobile app, or at the box office and concession counters to make payments for film tickets and food and beverage purchases across Inox multiplexes in India, said the national multiplex chain in a statement.
“InstaPay wallet users will be able to avail specially curated offers by Inox including vouchers and other rewards,” it added.
“As a torchbearer of technology and digital interventions in the cinema exhibition sector, we are proud to offer yet another customer-centric feature in the form of InstaPay,” said Inox Leisure Ltd chief executive officer Alok Tandon. “We aim to strengthen our bond with an enhanced affinity which would come with the use of a convenient feature like a wallet. It would also help us to understand the user behavior in a better manner, and allow us to roll out curated offers and experiences on the basis of their consumption patterns.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
