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Inox builds up its management band
MUMBAI: Multiplex chain Inox Leisure Ltd is beefing up its management team. Towards this end, Inox has announced the appointment of head programming Neeraj Goswamy and VP human resources Y. Muralikrishna.
Aroon Sharma, who was previously in charge of programming, will now look after the companys distribution foray.
Goswamy will be responsible for programming at Inox properties across the country. He was previously associated with Shringar Cinemas Ltd. as head programming where he looked after properties in Mumbai, Nasik and Indore, informs an official release.
At Shringar he was instrumental in introducing alternate content like plays, live acts and sporting events and for reviving premiers in Mumbai.
He says, I look forward to the challenge of programming many more multiplexes in the Inox family.”
Muralikrishna has over 15 years of experience in fields like hospitality, aviation and manufacturing. Prior to joining Inox he was with Hyatt Regency in Mumbai as director – human resources.
Inox Leisure Ltd CEO Manoj Bhatia says, We welcome Neeraj and Murli to Inox. With Neerajs background in marketing and programming and Murlis expertise in setting up HR best practices they are well positioned to help us build our leadership position.
“The expansion of Inox Leisure Ltd.s executive team is indicative of its explosive growth and rapid evolution since the first multiplex opened in Pune in 2002. Inox has since then grown to be present in six cities with seven multiplexes.”
Led by Manoj Bhatia, an executive team comprising of Alok Tandon as COO, Shrikant Hazare VP marketing, Daizy Lal VP operations, Rajesh Jindal VP finance, Anita Rodricks corporate housekeeper, Sharma head distribution, Neeraj Goswamy- head programming and Murlikrishna VP human resources.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
