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Innovations needed to meet ‘Digital India’ goals
NEW DELHI: While the telecom industry is on track, there is need for innovation to meet the goals of Digital India. This was the general outcome of discussions at South Asia’s largest ICT, broadcast and digital media event, which ended today.
The expo witnessed 434 companies from 29 countries around the world showcasing the latest technologies and innovations. Over 125 eminent speakers took the dais to deliberate on the theme ‘Digital India’ – roadmap, opportunities, challenges, infrastructure and investments.
The third day of the expo deliberated on affordable broadband for rural India at the third Telecom Summit, powered by Microsoft, thus facilitating Prime Minister Narendra Modi’s vision of making India a digitally empowered economy.
Microsoft group director, government affairs & public policy S. Chandrasekhar said, “Exhibitions India and Convergence India provide a good platform for all telecom and ICT eco-systems to come together and exchange ideas, best practices and the best of technology.”
A presentation on ‘Internet of Things in Mobile Workforce Management’ was given by Cyient – India senior manager Venkata Satyadeep Mane. “Technology is an enabler to build smart solutions for rapid growth. Industries in India are therefore aiming to build cutting-edge technology solutions and services that will shape the digital revolution. Accordingly, the Indian ICT marketplace is going to experience substantial shifts in the coming days! In this content, I believe Convergence India is a fantastic platform to share and learn not just technology but various other elements of business solutions,” he said.
Key session on ‘Opportunities in telecom sector arising from Big Data & Cloud’ panelist HP India country leader – future cities & CTO – technology services Lux Rao said, “The promise of Digital India has been successful in capturing the aspirations of a young India and the unbridled optimism is palpable. Smart Cities & Digital India is lending traction to the country’s modernisation agenda.”
He added, “Convergence India holds a mirror to the current state of programmes and their progress and is a convergence of philosophy, ideas and action. The three-day program packs in an eclectic combination of knowledge and experience sharing, networking opportunities and a deep dive into fast emerging ethos of an empowered nation – Truly Digital, Truly India.”
Exhibitions India Group chairman Prem Behl, who conceived Convergence India, said, “The exhibitors have received quality visitors and have had a positive response on all three days of the expo. The concurrent conferences were productive with detailed discussions and presentations on Digital India.”
A landmark session on the third day included the SCTE India Awards for Technical Excellence and Innovation in Digital Cable and Broadband.
‘GSMA India open day 2016’ hosted a discussion on India’s mobile industry growth trends and forecasts, challenges in this fast changing market, mechanisms being used to ease efforts in monetising this market and the innovations India will need to deliver a Digital India from industry leaders.
Participating exhibiting names included Broadcom, C-Dot, Conax, Cyient, Ericsson, EMC, Harmonic, MediaTek, Microsoft, M-Star, Nagra, Sandisk, Telenor, and Thomson to name a few.
Convergence India 2016 expo was endorsed by the Department of Electronics & Information Technology, the Communications & Information Technology, and the Information and Broadcasting Ministries.
Exhibitions India Group (EIG) has been organising the annual International Convergence India series of expos since 1992, and will witness its silver jubilee edition at Pragati Maidan, New Delhi from 8 to 10 February next year.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
