Applications
InMobi introduces Lifetime Value Platform
MUMBAI: Bangalore-based InMobi, an independent mobile ad network, has announced the private beta launch of InMobi Lifetime Value Platform (LTVP).
The platform aims to help publishers and app developers to understand and engage their users better, thus ultimately increase revenues. It is a free-to-use platform.
It works by identifying different in-app user groups and providing deep behaviour insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval.
The InMobi LTVP takes a three-step approach – Insights (Gain advanced user insights across app usage, user engagement, in-app revenues, and other behaviors within the app), Segments (Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app) and Actions (Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customised ads, rewarding power users, or cross promoting other apps).
InMobi VP of product management Chandrashekhar Vattikuti said, "Successful app publishers understand that real value is achieved through user engagement and loyalty. We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behavior and deliver targeted actions in real-time."
"Early feedback has been very positive and we’re seeing that there are very clear benefits to the app developer and premium publisher community," he added.
Applications
AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students
Adobe to equip 15,000 schools, 500 colleges with free AI tools
NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.
Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.
The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.
Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.
Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.
Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.
Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.
