iWorld
Infobip creates a new digital experience for tennis fans
Mumbai: The global cloud communications platform Infobip this week offers visitors and fans of the ATP Plava Laguna Croatia Open in Umag access to all tournament details through a new WhatsApp chatbot. As the tournament’s technology partner, Infobip has a tennis tournament chatbot to provide a seamless digital experience for visitors and tennis fans globally, helping boost engagement.
Now the entire digital experience takes place through the ATP Umag Chatbot. The app has been created on Infobip’s chatbot-building platform Answers and WhatsApp Business, one of the most popular communication channels on Infobip’s cloud communications platform.
Infobip chief product officer Adrian Benić said, “Together with the Plava Laguna Croatia Open, we are redefining the interaction between tennis fans and a globally recognised tournament. In the palm of their hand and with just a few moves, visitors and tennis fans worldwide can get all the necessary details about the tournament using the popular chat application WhatsApp. This chatbot also provides a continuous user journey regardless of where fans are based.”
In one place, tennis fans and Croatia Open Umag attendees can find out details about the players, the tournament, the schedule, draw, daily entertainment agenda, tickets, and book accommodation. Also, every ATP Umag Chatbot user on WhatsApp can participate in a quiz with prizes.
“In addition to the fact that all spectators can follow the matches of young global tennis stars like Carlos Alcaraz and Jannik Sinner, they can now also be part of a real digital experience. In Infobip, we recognised a great partner with whom we made a significant tech leap in the presentation of the tournament and its additional content,” said Plava Laguna Croatia Open Umag director Tomislav Poljak.
The ATP Umag Chatbot on WhatsApp can be activated by sending the keyword “Hi” to the number +385 99 537 1830, which must first be saved in contacts, or by clicking on the link. All tournament visitors can also activate the chatbot by scanning a QR code located across all ATP Umag properties, including at the tournament, on social media, in printed brochures and tickets.
“It’s great to see that fans and spectators can be even more involved in tennis events and more connected to tournaments through this digital way, compared to when I was playing. The possibilities of this type of interaction are numerous, and Infobip, as a leader in the global cloud communications market, is the ideal tech partner for ensuring optimum audience engagement in this global sporting event,” said former Olympics medalist and world Top 10 Mario Ančić. Mario is a partner at One Equity Partners, which is a strategic investor in Infobip.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
