iWorld
IndiBlogger to host event on blogging and digital content
MUMBAI: The social networking site IndiBlogger has registered 642 bloggers from across India on their BNLF: Blog Now, Live Forever event.
The event will be headlined by international speakers including international bloggers Jeff Bullas, Christoph Trappe and Indian bloggers including Kanan Gill, Purba Ray, Arnab Ray, Anshul Tewari and author Preeti Shenoy.
Bruce Dickinson, the lead singer of Iron Maiden will also be present as a special guest to talk about his life’s journey as an entrepreneur.
BNLF is to be held at The Lalit Hotel in Mumbai on 31 October and 1 November, 2015. The tagline of the event is ‘Where every note is a Keynote.’
Speaking about the core object of BNLF, IndiBlogger founder Renie Ravin said, “BNLF aims to establish Indian bloggers as key voices of the generation, who have the unique ability to inspire the masses through both experiential and creative content.”
The agenda also includes creating awareness on the power of the fifth estate and its responsibility to effect change from a man-on-the-ground perspective, she added.
The BNLF audience comprises not just bloggers, but also brand managers, digital media professionals and agency honchos. IndiBlogger’s 106 registered members have signed up to manage and host this event along with the organisers.
The first day of the conference will feature talks on blogging concepts that will be of value to bloggers and businesses of varied levels of experience and help them leverage content through blogging. Keynotes are specifically designed to help people learn and adapt to the fast changing world of information sharing. Attendees will be exposed to the key elements of global blogging success, get insights into different methodologies of sharing content (including video content), and listen to inspiring success stories of people who used their blogs to achieve their goals.
Commenting on BNLF, Jeff Bullas (Ranked #8 on Forbes The World’s Top 40 Social Marketing Talent) said, “Creating an online digital brand means that your voice will be heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.”
The second day of BNLF will have bloggers formalising current practices and getting technically equipped through expert workshops, which will feature curriculum from Christoph Trappe on the subject ‘Six steps to stop traditional marketing and start authentic blogging’ and ‘7 Key Steps to Blogging Mastery’ by Bullas.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
