iWorld
IndiBlogger to host event on blogging and digital content
MUMBAI: The social networking site IndiBlogger has registered 642 bloggers from across India on their BNLF: Blog Now, Live Forever event.
The event will be headlined by international speakers including international bloggers Jeff Bullas, Christoph Trappe and Indian bloggers including Kanan Gill, Purba Ray, Arnab Ray, Anshul Tewari and author Preeti Shenoy.
Bruce Dickinson, the lead singer of Iron Maiden will also be present as a special guest to talk about his life’s journey as an entrepreneur.
BNLF is to be held at The Lalit Hotel in Mumbai on 31 October and 1 November, 2015. The tagline of the event is ‘Where every note is a Keynote.’
Speaking about the core object of BNLF, IndiBlogger founder Renie Ravin said, “BNLF aims to establish Indian bloggers as key voices of the generation, who have the unique ability to inspire the masses through both experiential and creative content.”
The agenda also includes creating awareness on the power of the fifth estate and its responsibility to effect change from a man-on-the-ground perspective, she added.
The BNLF audience comprises not just bloggers, but also brand managers, digital media professionals and agency honchos. IndiBlogger’s 106 registered members have signed up to manage and host this event along with the organisers.
The first day of the conference will feature talks on blogging concepts that will be of value to bloggers and businesses of varied levels of experience and help them leverage content through blogging. Keynotes are specifically designed to help people learn and adapt to the fast changing world of information sharing. Attendees will be exposed to the key elements of global blogging success, get insights into different methodologies of sharing content (including video content), and listen to inspiring success stories of people who used their blogs to achieve their goals.
Commenting on BNLF, Jeff Bullas (Ranked #8 on Forbes The World’s Top 40 Social Marketing Talent) said, “Creating an online digital brand means that your voice will be heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.”
The second day of BNLF will have bloggers formalising current practices and getting technically equipped through expert workshops, which will feature curriculum from Christoph Trappe on the subject ‘Six steps to stop traditional marketing and start authentic blogging’ and ‘7 Key Steps to Blogging Mastery’ by Bullas.
iWorld
Imdb launches Dekh Bhais to simplify entertainment discovery
New creator-led series hosted by Rohan Joshi and Aaditya Kulshreshth turns scrolling dilemmas into lively conversations.
MUMBAI: Imdb has decided to end the endless “what to watch” scroll with a double tap of desi banter and smart recommendations. The world’s most popular source for movie, TV, and celebrity information has launched Dekh Bhais, a fresh digital series designed to make entertainment discovery fun, relatable, and effortless. Hosted by popular comedians and content creators Rohan Joshi and Aaditya Kulshreshth (better known as Kullu), the show streams across Imdb’s social channels and transforms everyday viewing confusion into candid, opinion-filled conversations.
Produced by Only Much Louder (OML) in collaboration with Imdb, Dekh Bhais cleverly showcases Imdb’s powerful discovery tools including Advanced Search, Interest pages, trending widgets, curated lists, and personalised recommendations through sharp, culturally resonant discussions.
Each episode features the hosts and a guest diving into personal favourites, pop culture references, genre preferences, and unexpected picks. The conversation culminates in a custom Imdb watchlist tailored to the chat, giving viewers a ready-to-binge lineup of recommendations.
Yaminie Patodia, Head of Imdb India, said, “Choosing what to watch today is more complex than ever. With Dekh Bhais, we explore the powerful intersection of personality-led recommendations and the rich insights available on Imdb. It creates a dynamic and entertaining way to navigate an overwhelming range of choices.”
Rohan Joshi shared: “We’ve all had that moment when we want to watch something but end up spending 20 minutes scrolling and second-guessing. Dekh Bhais is basically that scrolling session brought to life, but louder, more opinionated, and hopefully more useful.”
Kullu added: “IMDb has been a big part of my life since childhood. Our show mirrors how we actually discover films and shows in real life through jokes, debates, nostalgia, and strong opinions but it also shows how Imdb can help you cut through the noise.”
The opening slate explores different viewing moods and genres, with more episodes rolling out in the coming weeks. The series is now streaming on IMDb’s Youtube and Instagram channels, and is also available on Spotify, Apple Podcasts, and Amazon Music.
In a world drowning in content choices, Dekh Bhais arrives as the perfect desi shortcut turning “too many options” into “here’s exactly what you’ll enjoy tonight.” With two sharp comedians at the helm and IMDb’s trusted data in the backseat, finding your next favourite watch has never been this entertaining.
