News Broadcasting
Indiavision – AC Nielson Kerala exit poll results achieve 98.9% accuracy
The results of exit poll undertaken by AC Neilson for Indiavision, has achieved 98.98% accuracy. The exit poll predicted 99 seats for left democratic front. It had predicted that the united democratic front would get 40 seats in the just concluded election to the kerala assembly.
The final outcome of the election has matched the exit poll projections by a negligible deviation of one seat less for the left democratic front. LDF had conquered 98 seats that makes the figure at 98.98%.
The UDF had bagged 42 seats, two seats more than what the exit poll projected. The survey suggested one seat for other parties that did not materialize.
The exit poll was conducted on all the three dates of polling till the designated time. The results in an interim and a final report were announced at 5 PM and at 6 PM on all the three days.
The first phase result is as follows.
First stage 59 constituencies went to polls.
Exit poll Projection LDF 39 UDF 19 Others 1
Actual LDF 37 UDF 22 Others 0
Second stage 66 constituencies
Exit poll Projection LDF 48 UDF 18
Actual UDF 49 UDF 17
Third stage 15 constituencies
Exit poll Projection LDF 12 UDF 3
Actual LDF 12 UDF 3
Amid hue and cry by the leaders of the UDF that Indiavision had been playing tunes for the LDF, the professional approach by AC Neilson and Indiavision has proved the method was really accurate.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
