News Broadcasting
Indian news industry needs mid-course correction: Zee News’ Sudhir Chaudhary
NEW DELHI:, Zee News CEO and editor-in-chief Sudhir Chaudhary expressed his discontent towards BARC ratings and the news channels flaunting them on a weekly basis during a virtual fireside chat with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari on the concluding day of News Television Awards Summit 2020.
“I think the main problem with BARC ratings is that the sample size is so small. Statistically speaking, we are a 32,000 crore industry and BARC has its meter in just 44,000 homes. As we traditionally say that of the overall sample size only 10 per cent watch news, we are left with just 4,400 boxes, which is very less for a huge market like India,” he elaborated.
He added that it is probably the reason why the Indian news industry is failing to grow and getting monotonous in its programming too.
“You see each GEC has a different programming structure, each channel has a distinct identity. Similar is the case with every other genre, be it kids or sports. But in news, you see all the news channels have a similar programming line-up. They have a bank of 10-20 similar issues that they cover. BARC ratings confuse the editors so much that sometimes I question if an editor is really the editor or a producer, and for that matter, if the anchors are really actors,” Chaudhary commented.
The Daily News and Analysis host also blasted the news channels that flash BARC data every Thursday in a bid to lure advertisers and viewers. “As per BARC Guidelines, no channel is allowed to declare themselves number one based on only a week’s data. One needs to have at least four weeks of data to call themselves number one. But which channel is following this guideline? BARC data was never meant for the audience but the news channels are using that to influence them.”
He further stated that to move past this, advertisers will themselves have to make their own investments in time, efforts, and technology. “I agree that no single technology will be acceptable to everyone. We may start using some tools for measurement but my clients or advertisers might not agree to that. Therefore, it is important to agree on a uniform tech tool for measurement.”
Chaudhary emphasised that the whole news industry needs a mid-course correction otherwise the audience will start taking news channels as entertainment channels.
On being asked by Wanvari if the break on TRP ratings of news channels implemented by BARC in the wake of the recent TRP manipulation scam will change the industry, Chaudhary replied, “If I look at my own experience, I still feel nothing is going to change. But as an optimistic person, we are trying to change the programming of our own channels.”
He continued, “When this break was announced, I told my teams that this is a constructive window of three months and we can use that to our advantage. I also asked my viewers what sort of content they want to see from us and got thousands of responses. The top suggestions we got were news on employment, education, healthcare, and local heroes. So, as an experiment, we have already started a special programme that talks all about job opportunities, hiring, skill development, etc.”
Chaudhary went on to reveal that Zee News earned a 100 per cent increase in its digital audience during the Covid-2019 period.
“I cannot clearly talk about the numbers on the broadcast side because there is not much clarity but we have seen a hundred per cent spike on our digital platforms. Even if we come down from here (in post-pandemic times), we will still retain 70-80 per cent of our new audience,” he said.
But what the news space needs the most right now is good, solid editorialised content, insisted Chaudhary. News channels really need to buck up when it comes to creating valuable news content, and establish their own distinct identity.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
