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Indian households embrace the telecom multiplay game

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MUMBAI: India’s appetite for bundled telecoms services shows no signs of slowing, with multiplay service revenue expected to waltz from $2.4bn in 2024 to a handsome $3bn by 2029, growing at a steady 4.2 per cent annually, according to analytics firm GlobalData.

The country’s telecoms operators are engaged in a fierce tango for customers, laying fibre-optic cables faster than monsoon flooding as they tempt households with bundled services that promise both convenience and cost savings.

Double-play packages—typically pairing broadband with unlimited voice calls—currently dominate the landscape, accounting for a hefty 78.4 per cent of multiplay subscriptions. Triple-play bundles trail at 12.2 per cent, with the premium quad-play offerings taking a modest 9.4 per cent slice of the pie.

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“Double-play services is currently the largest multiplay service category,” notes Sarwat Zeeshan, telecom analyst at GlobalData. “All major operators—Airtel, Jio and BSNL—are bundling unlimited telephony along with their basic fibre broadband plans.”

Reliance Jio, for instance, offers unlimited calls along with unlimited data at speeds up to 30Mbps for a mere Rs 399 monthly—a proposition that has helped it shimmy into market leadership.

While double-play will maintain its dominant position through 2029, triple-play subscriptions are expected to fox-trot ahead at a sprightly 16.6 per cent annually. Operators are wooing India’s vast pay-TV audience with packages that marry television, broadband and voice services, often throwing in access to streaming platforms as a  bonus.

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Bharti Airtel’s Rs 699 “Black” plan exemplifies this trend, bundling fibre broadband with television channels worth Rs 260, subscriptions to more than 18 streaming apps, and unlimited landline calls—a veritable smorgasbord of digital delights.

In this high-stakes dance of telecommunications, Reliance Jio currently leads the pack, with Bharti Airtel following closely behind. Jio’s dominance stems largely from its extensive fibre network, which allows it to transition customers to bundled services with the smoothness of a well-rehearsed ballroom routine.

As India’s digital transformation continues its merry jig, the multiplay market appears poised for a lively performance in the years ahead.

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Why Peaky Blinders is one of television’s biggest hits that still deserves more attention

Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight

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In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.

Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.

Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.

At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.

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Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.

Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.

The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.

Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.

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The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.

Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.

And the Shelby story is not over yet.

In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.

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For viewers who have not yet stepped into this world, the timing could not be better.

Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.

So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.

So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen

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