Gaming
Indian Gaming League (IGL) in partnership with Bingo! Nachos announces Gameon Cup 2023
Mumbai: Indian Gaming League, one of India’s leading organizations in the gaming sector, in collaboration with ITC Bingo! Nachos, has launched Gameon Cup 2023, an exciting gaming tournament set to captivate the nation’s gaming community. This gaming extravaganza will feature a range of popular titles, including BGMI, Free Fire Max, New State, Call of Duty Mobile, and comes with an impressive prize pool of 11 lakhs (approximately $13,000).
In the last two years, esports has gained immense popularity in India. A burgeoning youth population, tech-savviness, and increasing internet accessibility have contributed to the growth of esports. Bingo!, a fun and youth-oriented brand, has always been at the forefront of promoting gaming and esports events and campaigns while providing a seamless snacking experience to its young target audience. Through Bingo Nachos! Gameon Cup, the brand aims to foster a sense of camaraderie with a dynamic and enthusiastic gaming community, reinforcing Bingo’s commitment to fun and shared experiences.
The tournament will span over 60 days and will kick off with an open format starting on 9th November providing both amateur players and teams an opportunity to display their gaming prowess and compete at a professional level. Winners from the initial stage will earn the privilege of participating in the invitational section, where they will go head-to-head with some of the top professional gamers in the country. The tournament aims to showcase not only fierce competition among players but also offers significant opportunities for recognition and advancement within the gaming fraternity.
ITC Foods, VP & head of marketing, Snacks, Noodles, and Pasta Suresh Chand said, “We are thrilled to launch the Bingo! Nachos Gameon Cup in association with IGL. This initiative will provide a platform for all e-gaming enthusiasts to showcase their skills while having a fun-filled experience with Bingo! Nachos. As a brand with a young TG, our partnership with IGL seamlessly aligns with our brand’s ethos, and we eagerly await the exciting gameplay it will bring.”
IGL Indian Gaming CEO Yash Pariani shared his thoughts on the upcoming tournament, saying, “We are delighted to partner with ITC Bingo! Nachos for this thrilling event. It is an extraordinary opportunity for amateur gamers to showcase their talents on a national stage and elevate their gaming journey. This tournament aims to unite gaming enthusiasts from all corners of the country, where participants can anticipate an unparalleled gaming experience, featuring top-notch production values and exhilarating gameplay.”
IGL Indian Gaming Chief Business Officer Nidhish Jain said, “The ITC Bingo! Nachos and IGL Indian Gaming partnership is more than just business; it is a statement of brand relevance in the modern digital age, an embrace of youthful passion, and an investment in the unity and excitement that gaming brings. Considering India is a largely youth-centric country, and gaming is expected to grow exponentially over the next few years, this partnership highlights the importance of this medium for brands to connect with the dynamic, vibrant, youth-centric community for mutual growth.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
