Hollywood
Indian filmfest in Melbourne to become competitive from this year
NEW DELHI: The Indian Film Festival of Melbourne (IFFM) is becoming a competitive festival with international competition in 2014.
The festival, for which actor Vidya Balan is the brand ambassador, will take place from 1 to 11 May.
The inaugural Indian Film Festival Awards (IFFM Awards) will honour films in five categories: Best Film, Best Performance, Best Director, Best Independent Film and the People’s Choice Award.
A select number of narrative feature films will be invited into competition. The films will be judged by an International Jury of prominent Indian and Australian film industry figures from a wide range of backgrounds. The stellar list includes award-winning Australian director Phillip Noyce (Rabbit Proof Fence, Dead Calm, The Quiet American); world renowned Australian film editor Jill Bilcock (Strictly Ballroom, Elizabeth, Moulin Rouge, Red Dog and Shekhar Kapur’s upcoming Paani) and 2013 Gold Jury member for the Mumbai Film Festival and celebrated filmmaker Raju Hirani (Munnabhai MBBS , Lage rahoo Munna Bhai and 3 Idiots ) Indian actress, producer and television presenter Simi Garewal; film critic Rajeev Masand and Indian actress, director, writer and producer Suhasini Maniratnam. Winners of the Indian Film Festival of Melbourne Awards announced at the Festival.
Festival Director Mitu Bhowmick-Lange said in a release from Melbourne, “We are thrilled to announce the inaugural Indian Film Festival of Melbourne Awards. The Awards will build the festival’s reputation as an important international showcase for contemporary Indian cinema.”
Balan was a 2013 Cannes Jury Member and in January was awarded the Padma Shri, the fourth-highest civilian award given by the Indian government. Balan will be in Melbourne to launch the festival programme on March 28.
IFFM continues to offer a window into the future of filmmaking. The Western Union Short Film Competition is now open to filmmakers from India and Australia.
The Indian Film Festival of Melbourne was established in 2012 as an initiative of the Victorian Coalition Government and presents a broad, curated program of more than thirty films, ranging from Bollywood to art house and the sub continent, as well as master classes. In 2014, the festival presents a world-class program of films across three Melbourne cinemas.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
