Hindi
Indian Film Exporters Association renamed to include all content owners
Mumbai: Indian Film Exporters Association has been renamed as Entertainment Content Owners Association of India (ECOA) to adapt with the changing times. The association has also unveiled its new contemporary logo to reflect its refreshed identity.
“ECOA is symbolic of the changing times & acknowledges the meteoric growth of TV, OTT & digital – hence the body also wanted to bring them in their purview & expand their membership to these platforms too,” said the association in a statement on Thursday.
In its new avatar, ECOA will extend its membership to all the entertainment content owners of all languages, genres & formats across all audio-visual platforms, and will not be restricted to films, announced ECOA president Sushilkumar Agrawal.
“We are extremely happy to rechristen & relaunch ourselves and outspread our services to more platforms. The landscape of entertainment has changed drastically in the current times both in terms of production & exhibition, hence bringing its own set of challenges along with it,” said Agrawal. “We at ECOA invite all to be a part of our illustrious family & trust us with our history & expertise in safeguarding the content.”
Other than Sushilkumar Agrawal, the other committee members of ECOA are Hiren Gada (vice president), Ashok Jain (secretary), and RK Duggal (treasurer) among others.
Indian Film Exporters Association was formed in 1963 by Lim Billimoria & few other Indian film exporters to promote & facilitate the commerce of Indian films abroad. ECOA is also a prominent member of various important associations and apex bodies like FICCI & FFI.
The ECOA said it will create B2B opportunities on its website & platforms for content owners to promote & monetise their content globally. It will also participate in important film markets & festivals globally & represent the objectives of the association and the interest of the Indian entertainment content owners.
The association is planning to soon approach the information & broadcasting ministry for appointing itself as an enlisted association for content registration & other related activities.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
