iWorld
Indian digital industry to be worth Rs 20k cr by ’20: EY report
MUMBAI: The Indian digital sector is anticipated to cross Rs 20,000 crore by 2020 which includes OTT and digital advertising. The industry at present is worth Rs 8, 490 crore.
The industry includes four key areas of digital revenues — OTT and digital advertising, music OTT subscription, video OTT subscription, and gaming (in-app and paid).
Indian digital media market offers a unique opportunity as mobile penetration TV subscription services and traditional internet is much below the world average, according to an EY report.
The digital industry at present contributes around 14 per cent of the ad spend in India. However, by 2019, it is anticipated to be around a quarter of the total ad expenditure.
According to the report which states that the sector is prepared to see the entrance of new internet users and the net-using population likely to reach around 746 million by 2020, a large number of consumers are expected to start using digital platforms.
According to EY estimates, smartphone penetration is likely to be up to 59 per cent by 2020 from 31 per cent in 2015 and digital ad spend is scheduled to be Rs 185 billion by 2020.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
