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Indian ad spend just 0.4 per cent of GDP -PwC Survey
A recent survey concuded by PricewaterHouse Coopers on ‘global entertainment and media business, concluded that the ratio of advertising expenditure to GDP in India is about 0.4 per cent.
The ratio, says the study, is quite low compared to developed economies like the US (1.3 per cent), UK (1.1 per cent) and Germany (0.9 per cent) or developing economies like Brazil (1.6 per cent), Thailand ( 0.9 per cent) and Indonesia (0.7 per cent).
A country’s total advertising expenditure and its gross domestic product (GDP) have a strong positive correlation in the context of a global economy. The study however, optimistically notes that the advertising expenditure to GDP ratio is expected to go up to 0.5 per cent over the next five years as the Indian economy develops. It, however, says the Indian entertainment industry has immense potential for growth.
“The ingredients for success are present, but the growth drivers need to be enabled by the government and the industry through implementation of various regulatory and policy measures.” it adds. /y2k2/may/may4.htm
News Broadcasting
India Today Group sweeps top honours at Ramnath Goenka Awards
Journalists recognised for fearless investigative and civic reporting.
MUMBAI: India Today Group just turned the Ramnath Goenka Awards into its own trophy cabinet because when your reporters dig this deep, even the judges have to award a clean sweep. India Today Group journalists have secured multiple top honours at the latest edition of the prestigious Ramnath Goenka Excellence in Journalism Awards, reinforcing the network’s legacy as the gold standard of Indian journalism. The awards were conferred by vice president C. P. Radhakrishnan at a ceremony held on 27 March 2026.
Sreya Chatterjee won in the ‘Investigative Reporting – Broadcast’ category for her powerful India Today TV report ‘Operation Illegals: The Alarming Rise in Bangladeshi Infiltration Across India’s Fragile Eastern Frontier’. The investigation stood out for its depth, on-ground rigour and national relevance.
In the ‘Civic Journalism – Print/Digital’ category, Sreya Chatterjee along with Arvind Ojha were honoured for their indiatoday.in report on unregulated water extraction and the ‘Tanker Mafia’ in Delhi’s Bawana Industrial Area. The story exposed critical systemic gaps and environmental challenges affecting daily life.
Additionally, aajtak.in was recognised in the ‘Investigative Reporting – Print/Digital’ category for its hard-hitting exposé ‘The Surrogate Mother Market’, which highlighted the human, legal and ethical dimensions of the surrogacy ecosystem.
India Today Group emerged as the only network honoured in Investigative Journalism across both Print/Digital and Broadcast categories. The wins reflect the strength of its multi-platform newsroom and its unwavering commitment to credible, high-impact reporting that informs public discourse and drives accountability.
In an era when speed often trumps substance, these awards remind us that the most powerful stories are still the ones dug out with courage, told with clarity, and delivered with conscience, one fearless byline at a time.
