MAM
Second Indian Ad and Corporate Film awards to be held next month
NEW DELHI: Entries have been invited for the second Indian Advertising and Corporate Film Festival which is a competitive festival of advertising and corporate films produced by Indian and international filmmakers.
While the last date for entries is 15 September, the awards will be held on 12 October in Delhi.
Established by Education Expo TV last year, the first edition was a great success with enthusiastic participation from the advertising fraternity. The IACFF is celebrating the achievement taking place in visual communication field and honouring the innovativeness, effectiveness, creativity, new ideas and technology globally in TV/Cinema advertising.
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According to festival director R B Singh, the objective behind the festival is to recognise the best talent in advertising and corporate films production industry and setting new milestone in the advertising industry.
The IACFF is India’s first independent advertising festival providing a platform to showcase the work of aspiring, young and experienced ad and corporate filmmakers globally.
IACFF also provides a platform for professional networking and sharing of ideas and knowledge. The IACFF awards honour the groundbreaking work and talent in ad, corporate, PSA & promotional film production and also honoring outstanding production and advertising companies.
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JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
