News Broadcasting
India TV transforms, brings back Aaj Ki Baat
MUMBAI: The change has been much awaited. Ten years in the news business and now one of India’s most popular Hindi news channels, India TV, has decided to undergo a complete makeover. Starting today, the channel will adopt a completely new avatar.
Taking advantage of the election frenzy going on in the country, the channel has decided to incorporate several changes to itself. The logo, designed by DY Works, has been made crisper with the orange globe in the centre. DY Works is a is a brand strategy and brand design firm in India and has done creations for names such as Yippee noodles, Dabur, Bar One, Lakme, Amul, Mahindra, TATA, Nestle, Britannia, Godrej and many more. According to sources, the logo design might have cost Rs 10 to Rs 13 lakh. US based packaging firm Renderon Broadcast Design has created the new look. Some of its previous clientele include Fox News, NBC, China’s CCTV News and CNBC Awaaz. The company’s website says has taken into account the channel’s current market perception and made changes to allow for the new positioning to come across clearly.
A new double story set type of presentation has been adopted, designed and executed by Broadcast Design International (BDI). Former BBC Lighting Director Mike Baker did the lighting for the new set. BDI’s stunning client list includes Bloomberg News, CNBC, Comcast, Fox, RTL, The Times Group, BAG Films and Sakshi TV. Even the microphones have been given a touch up by Germany based Schultze- Brakel that specializes in creating and designing on microphone windscreens. Microphone IDs of leading names such as Reuters, BBC, RT, UTV etc can be attributed to it.
The erstwhile popular show hosted by current India TV chairman and editor-in-chief Rajat Sharma called Aaj Ki Baat – Rajat Sharma ke Saath will make a comeback. The whole editorial team has been refreshed along with the look of the channel.
Capturing the revamp, India TV MD & CEO Ritu Dhawan said, “It is the result of months of seamless planning and execution by all involved with the refresh. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums.”
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
