News Broadcasting
India TV names Vibha Chopra as marketing manager
MUMBAI: Action continues at India TV, which has created a new portfolio of marketing manger and has named Vibha Chopra to the position.
Chopra, who has been associated with TAM Media Research, Delhi, will report to the newly appointed CEO – Chintamani Rao.
Rao, who has already assumed his new role at India TV, confirmed the development to indiantelevision.com and adds, “Vibha comes to us from TAM and has a background in audience measurement and analysis. Her appointment is the first key move in building our marketing strength.”
India TV, from hereon, plans to actively strengthen it brand image and increase its penetration in the news market with two news channels in the pipeline.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
