News Broadcasting
India Today launches 3C to spark calmer, kinder conversations
NEW DELHI: India Today has kicked off a new experiment in public dialogue with the launch of The 3C Project, an X-first series built on candour, compassion and constructive conversation. At a time when polarisation often drowns out nuance, 3C steps in with a quieter promise: to help people talk with each other, not at each other.
The format is simple yet refreshing. Instead of heated debates and echo-chamber arguments, 3C brings people with sharply different lived experiences into one space to listen, question and search for overlap. From caste and religion to youth crime and digital exposure, the idea is to spotlight real stories and encourage real understanding. Disagreement is not a dead end here; it is the doorway to insight.
The first episode, released last week on X, tackled one of India’s most fraught subjects: caste reservation. The discussion drew a young, digitally active audience and pushed everyday perspectives into the national spotlight.
To widen the circle, India Today hosted a live X Space on 8 December at 9 pm with managing editor Marya Shakil. Over a thousand participants tuned in to share views, challenge assumptions and test their own. Within minutes, the recording crossed 200 replays. Marya summed up the spirit of the initiative by saying, “If you listen to disagree, not to dismiss, this space can rise above noise and shape how India thinks about caste, opportunity and power.”
The conversation later flowed seamlessly into her nightly show Newstrack at 10 pm, blending digital voices with primetime television and signalling a stronger two-way bridge between audience and newsroom.
With 3C, India Today reinforces its push for informed, inclusive and solutions-focused discourse across platforms. Each episode will spotlight a topic of national relevance and inspire audiences to think, pause and participate.
For a country used to arguments that heat up faster than they illuminate, 3C aims to offer something different: a space where India can talk, listen and think together.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
