News Broadcasting
India Today Group promotes Prerna Kaul Mishra, Sanjay Sinha and Amit Gupta
MUMBAI: India Today Group has witnessed a flurry of activity at senior levels with the recent being Supriya Prasad and Rahul Kanwal getting elevated to news directors in Aaj tak and India Today respectively. And now it’s time for three more executives to get promotion. The latest movers in the hierarchy include Prerna Kaul Mishra, Sanjay Sinha and Amit Gupta, who were elevated by the company. A source close to the development confirmed the news to Indiantelevision.com.
Mishra will now be the managing editor, social media and content services and she will also play a key role in ensuring the social media policy is followed and prevent abuse and misuse in a politically charged atmosphere.
Sinha has been leading the rapid success of Tez and Astro Tak, which has recently crossed one million subscribers. He has now been promoted as the senior executive editor and will continue leading Tez, Tez’s contribution to YouTube via Astro Tak and the brand new The Lallantop show.
Gupta, who is the chief executive officer of Mail Today, will take on added responsibilities as the head brand solutions across publishing and digital. His job will be to support clients in reaching target audiences through unique, customised experiences across publishing and digital platforms.
Last month India Today TV appointed Ranjana Mangla as the national revenue head. Earlier this year, the network promoted Kalli Purie to managing director and vice chairperson for a tenure of five years, which started from 1 April 2018.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
