News Broadcasting
India Inc prime on CNBC’s ‘Business this week’
MUMBAI: The India Business World has another big brother. CNBC-TV18 has announced the launch of Business This Week, a half hour special that encapsulates the top stories from the world of business and finance.
Premiering on Saturday 20 March 2004 at 9:00 PM, the show is touted as a weekly report card of India Inc.
Latest addition to the current affairs line-up Business This Week will cover the entire spectrum of news related to business, from the corporate world to finance and the markets.
The business channel, just recently spruced up its current affair portfolio with Tonight at 10, Encounter and Awaaz. Newest addition, Business This Week will also air expert comments and analysis from the channel’s editors.
Hosted by the business news channels’ corporate editor, Govindraj Ethiraj and executive editor Senthil Chengalvarayan, the show will kick off with the top story of the week, says a company release. The top story will be followed by the main general story/corporate story, the top market feature, and will wrap up with the main news headlines of the past week.
A comprehensive magazine show, as the channel calls it, will cover the latest developments in the world of business.
The first episode will air the telecast tussle between Ten Sports and Doordarshan for Samsung Indo-Pak cricket series, issue about placements at the IIMs, the Sensex story and the box office success of the week.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
