iWorld
India has 96 mn SVOD subscriptions, 40.7 mn subscribers: Ormax report
Mumbai: India has 353 million OTT users and 96 active paid subscriptions, according to Ormax OTT Audience Report 2021.
The research is based on a sample size of 12,000 across urban and rural India, was conducted from May to July 2021. The report breaks the universe by gender, age, NCCS, pop strata, states, and cities.
The findings revealed that one in four Indians watched online videos at least once in the last one month. Apart from 96 million active paid OTT subscriptions, there are 40.7 million paying (SVOD) audiences, that is, an average of 2.4 subscriptions per paying audience member. 66 per cent of these paid subscriptions are with the male audience. The top six metros contribute only 11 per cent to India’s OTT universe but 35 per cent of total paid subscriptions. Bengaluru, Delhi and Mumbai are the top three cities in this regard, with more than eight million active paid subscriptions each.
“India’s OTT audience universe is rapidly growing, and an accurate estimation of market size is a crucial strategic component in a growing category,” said Ormax Media, founder and chief executive officer, Shailesh Kapoor. “While streaming companies have data on usage and subscription of their own platforms, there is no industry-level audience research available to size and profile the Indian OTT market at large. This research, which will be conducted in the same period every year, aims to plug this significant data gap in the streaming industry in India.”
Kapoor further said OTT is no longer a niche category, but at 25 per cent penetration, there is still a huge potential to grow the market, especially outside the top cities. “We have seen a rise in regional OTT platforms in India over the last year. This report provides market and demographic level data for platforms to take sound investment decisions on regional products, be it a stand-alone app or regional content within a national app,” he added.
eNews
OpenAI recruits Peter Steinberger, OpenClaw architect, to build new personal agents
The creator of the viral OpenClaw assistant joins OpenAI to lead development of next-generation AI systems
CALIFORNIA: Peter Steinberger, the developer behind the viral personal assistant OpenClaw, has officially joined OpenAI. He has been tasked with leading the development of the next generation of personal AI agents, focusing on systems that can perform complex, real-world tasks autonomously.
OpenAI chief executive Sam Altman announced the appointment on X, confirming that Steinberger’s expertise will be central to the company’s future agent strategy.
Steinberger’s assistant has recently gained significant attention for its capabilities, which include managing calendars, booking flights, and even interacting with other AI assistants on a dedicated social network. The project went through two rapid name changes before settling on its current branding, OpenClaw. Initially, it was called Clawdbot, but the name was dropped due to legal concerns from Anthropic over its similarity to their “Claude” model. It was briefly renamed Moltbot before Steinberger finalized the OpenClaw name.
In a blog post explaining his move, Steinberger stated that while he could have built OpenClaw into an independent corporation, the prospect did not interest him. He noted that his primary ambition is to change the world through technology rather than managing a large business. Joining OpenAI, he explained, is the most efficient way to bring this technology to a global audience.
Despite Steinberger moving to a corporate role, the OpenClaw project will not disappear. Sam Altman clarified that OpenClaw will transition into a foundation as an open-source project. OpenAI has committed to providing ongoing support for the project to ensure it remains available to the developer community.
