Hindi
IMPPA sets shooting guidelines in Maharashtra
MUMBAI: The Indian Motion Picture Producers’ Association (IMPPA) has written a letter to Maharashtra chief minister Uddhav Thackeray about resuming shoots of films, TV serials and web originals with proper SOP in place.
This document suggests steps to be adopted to avoid contagion during shoots. It notes down detailed precautionary measures that will be followed by the cast and crew after the permission is granted.
The report talks about carrying out a daily drill session with the staff members so that it should be implemented in a proper manner. Crew, artists, technicians and participants will have to report 45 minutes before the shoot. Complete studio will be sanitised daily before the shoot.
Floor markings need to be in place so that people maintain social distance. Going forward priority will be given to portable chairs over standard benches.
The report suggests no physical greetings, handshakes, hugs and kisses and amongst other measures.Wearing triple layer masks and gloves is mandatory. Infact, an alternative to face masks is also provided. “A protective half mask with inhalation and exhalation filter will ensure lower costs, as the number of filming days will gradually increase. It would be specifically worn by actors and crew members having a negative Covid2019 test.”
Lightman or anyone handling other equipment has to be provided industrial hand gloves with proper training about their usage. Construction department and other designated individuals must wear protective gloves. Crew members leaving the filming location (e.g. production, drivers or runners, etc.) must be equipped with protective gloves to prevent contamination of the filming area.
A main element of the report is the hair and make-up protocol. Artists will remain in their rooms until required on set. Hair and make-up personnel will be wearing masks and gloves, which will be mandatory to wear during the entire shoot.
The guideline recommends single-use or disposable items; cleaning of hair wigs/ extensions before and after use; use of own make-up; and, most importantly, using a face shield, rather than a mask, once make-up has been applied.
The guild has also advised production units to avoid crew above the age of 60 years at least for three months from the date of shooting as and when it starts and cast above the age of 60 years should be judicially used.
As far as costumes used on the sets are concerned, the guild suggested that “every talent will use clothes allocated to him/her and they can never exchange clothes without having them properly disinfected beforehand.” In case of stuntmen, specialists and precision drivers they are to use their own clothes.
More importantly, every daily wage worker has to be paid their wages daily.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
