I&B Ministry
IIS review aimed at strengthening cadre
NEW DELHI: The Government has decided to undertake a cadre restructuring of the Indian Information Service (IIS) Group ‘A’ with an aim of better functioning of media and communication arms of government.
This decision was taken at a meeting of the Union Cabinet chaired by the Prime Minister Narendra Modi today.
The restructuring will involve addition of two posts at apex level, five at Higher Administrative Grade and 19 posts at Senior Administrative Grade level with matching reduction at other levels.
The restructuring will address the problem of existing stagnation in the IIS Cadre and will improve the career prospects of IIS officers.
The announcement after the cabinet meeting said the Cadre review exercise will result in better functioning of media and communication arms of the government.
The Cadre review comes in the backdrop of ongoing efforts to expand the outreach of pro-people policies of the government and the need to disseminate the information of such measures which have grown manifold in the recent years.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
