iWorld
IIFA 2015 takes world by storm on social media
MUMBAI: Social media is being used extensively to popularise shows these days and an example of this was the recently aired IIFA 2015. While #IIFA2015 trended at number one in India, on the day of its telecast on Colors, it also was among the top 10 trends internationally.
This year’s campaign saw a plethora of innovative mediums that kept consumers engaged and enthralled by the excitement and glamour of the IIFA Weekend. On twitter, fans and stars tweeted constantly about their favourite moments of the show.
Fans got a chance to be part of the Green Carpet at IIFA with Facebook video lounge where they could ask their favourite stars a question. With the ingenious use of Facebook API, a touch screen experience was created for celebrities to answer the questions. Each celebrity picked a question by tapping on one of the five profile photos of their fans. Not just this, #Fame beamed close to 200 hours of live content spanning three days. Celebrities lost their hold on gravity with Instagrams Gravity Booth.
Wizcraft International director Sabbas Joseph said, “Social media is a revolution in technology that allows us to interface with events across the world as an almost first-hand experience. It is this pinnacle of interaction that we have tried to achieve through our social media campaign this year and I think we have successfully achieved this goal.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
