iWorld
Idea Cellular to offer live TV, music services
MUMBAI: It’s the charge of the telco brigade. First Airtel and Reliance Jio hared into the content space by announcing their Wynk, Wynk Video and Wynk Games and JioGames, JioCinema, JioTV, JioPlay, JioOnDemand services offering an array of video, music, game chat apps. Now it’s the turn of another telco major – the Aditya Birla group owned Idea Cellular – to do the same. In an investor presentation, the company says it is planning its own range of mobile digital services right from live television to videos to music to games to music to news/magazines to chat and even money transfers.
First off the blocks will be Idea Game Spark (Q3 FY 2017), Idea Videos and Idea Music before the last quarter of FY 2017 (January-March 2017). Idea TV, Idea News/magazines, Idea storage and Idea chat will follow in FY 2018 (April 2017 onwards).
In the presentation, Idea says it expects mobile data usage to sky rocket just like voice over mobile did in the growth phase of wireless telephony. About 1.1 billion Indians will get access to wireless broadband by 2019-2020 (250-300 million in March 2015), and the subscriber base of 3G/4G services is expected to rapidly swell from 130 million in March 2016 to 540 million by 2021. Idea expects data consumption per user to more than treble from the current 475 MB per month in the same period.
In March 2016, it had 22.8 million wireless broadband subs each of whom consumed 642 MB of data per month. Idea explains that its broadband services today are available to 400 million Indians; it is targeting to expand that 500 million by March 2017. It’s on course to have nearly 100,000 data sites active in 17 circles by the end of FY-2017.
With the launch of its digital content and other apps, mobile subscribers are likely to be spoiled for choice and competition is expected to hot up between Jio, Airtel, Vodafone and Idea. For television channels and content creators, however, it’s going to open up new worlds of opportunity.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
