iWorld
ICC ties up with Twitter for World Cup 2015
MUMBAI: After their partnership at the ICC World T20 in 2014, ICC and Twitter are ready to launch a host of innovative and interactive features for the ICC Cricket World Cup 2015 that will flow seamlessly for fans on-air, on ground and on-line.
Here are five experiences that cricket fans globally can look forward to.
ICC Cricket World Cup Timeline
A special ICC Cricket World Cup Timeline has been designed within all of Twitter’s platforms, from iOS to Android and also twitter.com. There are two timelines, Tournament and Match, which will give fans an instant snapshot of the match with commentary, expert and fan tweets all coming through to a central point.
Users will also be able to tweet with the official tournament and match hashtags from right within this timeline. In a first for global cricket, there will also be a dedicated tab for photos, consumer video and Vine videos to give fans inside access to the year’s biggest sporting event. For mobile, this experience is available to all users who have updated to the latest version of the twitter app.
In addition to showcasing relevant tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 49 World Cup matches. By tweeting to @ICC with the hashtag #AskTheCaptain, Twitter users across the world can participate in the post-match interviews and get closer to the action than ever before.
At every match, one tweet containing a question will be picked up by the commentators and asked to the winning captain live on global television feed during the post-match presentation.
#CWCDaily on Twitter Video
ICC is producing a special digital wrap-up of every single match day throughout the ICC Cricket World Cup 2015 and @ICC will Tweet this #CWCDaily recap of the day via Twitter Video to ensure that fans don’t miss out on any Cricket World Cup story. It’s a five minute show that will go out each evening with news and views from right across every element of #CWC15. Fans can get involved by sharing their views using#CWCDaily and interacting with the show.
Twitter Voting Card: #PlayOfTheDay
At the end of each match day, users can get involved to decide which moment was the #PlayOfTheDay based on a shortlist by ICC. To make the choice, users will simply have to click on a special Twitter Voting Card that @ICC will Tweet out giving a daily winning ‘Play of the Day’ on all 36 match days during the ICC Cricket World Cup 2015.
@ICC Twitter Account Phone Number
Tweets from the ICC are now just a missed call away for fans in India. They can dial 011-3049 6049 and get up to three Tweets from @ICC as SMSes every day.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
