Applications
ICC launches official mobile App for World Cup
MUMBAI: The International Cricket Council (ICC), in partnership with Reliance Communications, launched the official ICC Cricket World Cup 2015 app, which will be available for free download from the App Store and Google Play.
The ICC Cricket World Cup 2015, 11th edition of cricket’s flagship event, gets underway on 14 February and will see 14 of the best teams in the world compete for cricket’s top prize.
The app will have a number of unique features and has been designed to enhance the user experience and enjoyment of ICC Cricket World Cup 2015. It will keep fans thrilled with its innovative features and allow everyone to keep themselves up-to-date with all the latest news during the tournament – along with experiencing the best of ICC’s digital activations for the World Cup. So fans can play the Official ICC Cricket World Cup Fantasy League, pick their greatest all-time World Cup XI, play the official ICC Cricket World Cup quiz or look back over the 100 greatest World Cup moment countdown all on their smartphone or tablet.
The app will provide access to the new ICC match centre that will keep fans abreast of the live action with the fastest source of live scores and ball-by-ball commentary. It will also contain video highlights and the most important moments of the match that will ensure that those who haven’t caught the action live on television will not miss out on anything. The video highlights will include all the dismissals, the magic moments, the big innings, the best dismissals and the post-match press conferences.
When they choose their side, they will be notified of the latest news and updates surrounding their team throughout the tournament. In addition, the App will list all the relevant tournament statistics, so that scores, the top of the charts in run-scorers and wicket-takers, are all within easy reach.
The App will also have details of all the fixtures and results. Viewers can read the reports that will be carried for every match and catch all the breaking news and any exclusive interviews that are conducted during the course of the tournament. There will also be interactive features of the app, where viewers can express their opinions through various polls that will sync with in-broadcast and get involved via the Social Hub section.
The ICC will also have several former legends of the sport contribute exclusive columns that will offer their perspective on the spectacle that will be the ICC Cricket World Cup 2015, all of which can be accessed through the App.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
