News Broadcasting
IBN7 launches ‘Dilli Ko Saans Lene Do’ campaign
MUMBAI: IBN7 is all set to launch a special initiative called Dilli Ko Saans Lene Do (Let Delhibreathe) aiming on the deteriorating air quality in the city.
The campaign will span from 22 December, 2015 to 15 January, 2016.
In the first phase of the campaign, the channel will have discussions about the need and the impact of the measures proposed by the state government to curb the rising pollution levels in the city. In the second phase, the channel will do a reality check at various locations across the capital, evaluating the impact of the steps taken on air pollution and providing a clear picture to its viewers.
IBN7 managing editor Sumit Awasthi said, “The air pollution levels in Delhi have spiralled to alarming levels – literally choking the citizens of the capital. As a channel we have always believed in pushing the envelope when it comes to issues that directly impact people and it is this commitment that has spurred us to launch this campaign which we will run for close to a month.”
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
