iWorld
IBM Cloud to help MutualMind in expanding social media network
NEW DELHI: MutualMind, a startup that provides social media sentiment analysis, has leveraged IBM cloud to upgrade its infrastructure and double the computing power of its real-time, on-demand content analysis and visualisation application.
MutualMind migrated to IBM after replacing Amazon Web Services and Rackspace.
Through MutualMind, customers can monitor brand discussions on the social networks on which they have a presence, enabling them to gain valuable insights from social discussions.
Major brands like Kraft, AT&T, Nestle and Walgreens use MutualMind to support various product development, market research and consumer care programs, the company said.
IBM cloud powered by SoftLayer has allowed MutualMind to improve processing efficiency, performance and scalability while also meeting growing customer demand, said MutualMind CEO and co-founder Barbar Bhatti. “We now have the ability to successfully offer our products cost-efficiently and provide our customers the real-time support needed in today’s digitally social world.”
By moving its application to SoftLayer, MutualMind is able to leverage the power of big data to help customers transform their operations and gain a competitive advantage.
MutualMind’s platform can process between 30,000 to 80,000 different queries on these documents at any moment, and SoftLayer delivers the flexibility required to deliver accurate and continuous customer engagement in real time.
Utilising SoftLayer’s bare metal infrastructure, MutualMind’s engineers can appropriately customise and configure the right kind of servers and apply these changes where needed – such as when a client needs extra support for a major new product launch or social media campaign, the company said.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
