GECs
IBF united to thrash out differences on CAS
NEW DELHI: The Indian Broadcasting Foundation (IBF) today decided that it should put up a united front and thrash out various differences, including those on conditional access, within the organisation itself.
In a board meeting, which was not attended by Foundation president and Prasar Bharati CEO K S Sarma owing to an official visit to Srinagar, a decision on the show cause notice issued to Sahara TV president Mahesh Prasad was deferred till the next meeting of the IBF.
Speaking to indiantelevision.com on behalf of the IBF, ESPN India’s head Manu Sawhney said, “The IBF stands united, more than ever at this juncture. We realise that all the members have a big role to play in industry related issues, including the implementation of CAS.”
Sawhney also downplayed the discordant note that Sarma had struck during a recent meeting with the parliamentary standing committee on IT, telecom and convergence, where he had disagreed with an IBF subcommittee view that CAS should be phased in and tried out in one city before being deployed in all the metros as had been mandated by the government.
“We are working collectively to address the (industry) issues proactively, including those related to the consumers,” Sawhney said. Though he refused to comment on the Mahesh Prasad issue saying “it’s an internal matter,” he did add that reduction of duty on the set top boxes (needed for CAS) is one of the key issues for the IBF at the moment for which the Foundation “would once again reinforce its stand to the government.”
Meanwhile, Sarma visited the Srinagar radio station in his capacity as the CEO of Prasar Bharati to review the situation after militants had struck there.
Sarma also appreciated All India Radio station director Rafeeq Masoodi and his staff for making it possible to run the station without any disruption despite a fierce gun battle being fought outside the premises.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
