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IBF moves Supreme Court over DAS Phase II hold-ups
NEW DELHI: Concerned with the increase in the number of petitions that have been filed in the past two weeks leading to a stay on the spread of cable TV digitisation (Digital Addressable System – DAS) in several states, the Indian Broadcasting Foundation (IBF) has knocked on the doors of the country‘s apex court seeking a stay on the stay orders issued by different high courts in the country.
The IBF petition seeks to ensure that digitisation is implemented as scheduled and without any hindrance. The supreme court has posted the matter for hearing on 23 April.
The special leave petition filed by the IBF did come up before the SC, however the apex court refused to intervene after it was informed that the Karnataka high court judgment on the case was due.
The bench comprising chief justice Altamas Kabir therefore felt that the court would wait for the Karnataka High Court judgment before taking up the matter.
In the meanwhile, the Karnataka and Gujarat high courts have dismissed the petition petitions filed by Karnataka State Cable TV Operators Association (KSCOA) and Cable Operators Association of Gujarat (COAG) respectively paving the way for DAS Phase II to commence.
However, petitions challenging digitisation are still pending in the Andhra Pradesh High Court and Madhya Pradesh High Court. These affect the cities of Hyderabad, Visakhapatnam, Bhopal. Indore, and Jabalpur.
According to IBF president Man Jit Singh, the broadcasters association wants a full and final closure on this issue by the Supreme Court so that digitisation can progress smoothly across its various phases as has been drawn up by the government in conjunction with industry.
Also read:
DAS extension pleas quashed in Karnataka and Gujarat
Gujarat HC dismisses petitions seeking DAS extension
Karnataka HC dismisses KSCOA petition, paves way for analogue cable switch-off
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
